|The price of coffee as a |
commodity rose and fell
My initial obserrvations is that Starbucks has got quieter at peak times in the morning and afternoon.
The price increase has been caused by sharp rises in raw coffee prices and reflects price increases by Starbucks in other markets recently. Prices for coffee peaked in October after a sharp rise over the summer, prompting retailers to increase prices Prices have since fallen back to a lower level. It remains to be seen how Starbucks will react to the price fall.