Friday, September 24, 2010

Bing vs Google

Interesting to note that over the past four months the percentage of visitor traffic coming to my work web site from Bing and Google has remained largely static. There has been a slight increase from Bing, but its not statistically significant. I am recording these figures here so I can come back in a month or two and comment on whether Bing has increased its share since its inclusion and promotion within Internet Explorer 9 through its combined search/address box (Microsoft are calling it "onebox").

Visitor statistics and percentages for last four thirty day periods:

Month
Unique Visitors
Google
Bing
4
2748
1573 (57%)
72 (2.5%)
3
2763
1561 (56%)
89 (3%)
2
2554
1282 (50%)
41 (1.6%)
1
2450
1289 (53%)
52 (2.1%)


Updated - 1 month later:

As promised, I revisited the stats a month later and found no change other than a slight decline in Bing's popularity.

Unique visitors: 3137
Google: 1838 (58%)
Bing: 68 (2.1%)

This shows that Microsoft's advertising spend promoting Bing over the past few months has had no lasting or significant affect on its popularity as a search engine. 

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